ยท All Posts

Blog

Blogs on the cabin, the driver, and the long road to autonomy.

Blog 014 min

๐Ÿš‡ Designing With Extreme Use Case Theory

Designing for users at the edges of an experience rather than the 'average' one. When we design for extremes, we reveal gaps that typical journeys hide โ€” making the system more intuitive for everyone.

Read blog
Blog 025 min

Can Car Interiors Respond to Human Emotions?

Smart materials and electroactive polymers point toward cabins that adapt their texture, firmness, and feel to a passenger's emotional state.

Read blog
Blog 035 min

How Should an Autonomous Vehicle Ask for Help?

The grammar of takeover requests โ€” tone, timing, and trust.

Read blog
Blog 046 min

Automotive UX Is More Than Screens

Sound, seat, surface, scent โ€” the cabin as a continuous interface.

Read blog
Blog 055 min

What Do Users Actually Look At?

Exploring eye tracking as a lens for glanceability, visual hierarchy, and attention in dashboard design.

Read blog
Blog 064 min

Keeping Humans in the Right Part of the Loop

Why the future of autonomy isn't about removing people โ€” it's about redesigning their relationship with intelligent systems.

Read blog
Blog 074 min

Exploring Spatial Prototyping for Automotive UX

Moving beyond flat UI flows to prototype mobility experiences inside 3D in-cabin environments.

Read blog
Blog 084 min

Two Small Automotive UX Insights from Uber Rides

What conversations with ride-share drivers reveal about learning curves and consistency in modern vehicles.

Read blog
Blog 093 min

Preconditioning in Takeover UX

Why being mentally ready often matters more than reaction speed โ€” and how shaping expectations builds trust.

Read blog
Blog 104 min

The Exploitation of Self-Driving Vehicles

How predictability, Social Value Orientation, and human adaptation shape the social dynamics of robotaxis.

Read blog
Blog 114 min

The Illusion of Sentience

Why the greatest risk in fully autonomous vehicles is not technical failure โ€” it's the perception that the machine thinks.

Read blog
Blog 125 min

Trust Is the Real Steering Wheel of Autonomous Vehicles

Why safety perception, not just performance, decides adoption โ€” and what elevator history teaches us about building it.

Read blog